MCAD | Minneapolis College of art and design
Visual Identity
Redesigned identity for a visual arts and design school offering undergraduate, MA, and MFA degrees, as well as courses in Continuing Education. Working as Lead Designer with KNOCK, inc., the objective was to create a bold identity system, reflecting the cultivation of cultural leaders through experimental, multi-dimensional, and transformational concepts.
Applied identity: The Auction @ by Kayla Campbell
Applied identity: Cut/Paste by Hannah Taylor, DesignWorks
Forming + Transforming
MCAD is a continuous process of forming and transforming people. It is the “how” that propels our brand into an ever-evolving circle of possibility. We showcase this cyclical nature through a progression of mantra-like actionable sentiments:
Where questions inspire creativity,
Where creativity informs solutions,
Where solutions engage leaders,
Where leaders influence cultures,
Where cultures ignite change,
Where change invites questions,
( REPEAT )
Counter shapes used as a device for showcasing visuals:
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KNOCK Team: